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A Music industry expert says MySpace is a good shop window for bands but not much more.
Simon Warner, Senior Teaching Fellow in Popular Music, Leeds University said:
"There are so many acts out there that it's very hard to raise your profile...I can't see it being an economically viable model for young bands to come through and exploit."
Listen to the interview here:
With 2.5 million hip hop artists and 1.8 million rock acts on MySpace alone, is this social network phenomenon really a route to stardom? Is MySpace the best way to get signed? Or do bands need to get out there and tour?
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I've read also the article on the Music in the digital era web site on this topic. The very definition of stardom means a massive popularity, which is possible only through mass media. Normally a fun page is just an other marketing tool in promoting bands and interact with fans. But this is definitely not the channel to make a band well-known.
ReplyDeleteEach of us follows the same routine set of activities on social networks every time we visit them. How can an unknown band penetrate into your profile and grab your attention? How do rock bands know that you in particular would appreciate their music and not r'n'b? In other words, how will they distill their target audience from all the profiles?
I therefore totally support the fellow below.
I agree with what Richard Newman and Richard Norris say in your article on your 'Music in the digital era' website. Myspace is not enough on its' own to win a talented musician stardom but it is however a great way of networking and getting your music known. Sadly there are many talented musicians out there that never get that 'big break' that they are looking for. Mostly because it's who you know, not what you know in the music industry. I believe the media can help you to become famous but at the end of the day you've got to meet/know the right people in the business to make you known to the media.
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