Monday 16 March 2009

'Call the Curtain' on Ticket Touts!

Extreme demand for tickets to see the ‘King of Pop’ perform in his ‘This Is It!’ concerts at London’s O2 Arena, has lead to concerns that ticket touts are once again cashing in.
More than a million tickets for the This Is It! were shifted as all 50 of Michael Jackson’s concerts at London’s O2 Arena completely sold out on Friday.
360,000 presale tickets sold out in record time, with the general snapping up the remaining tickets immediately on Friday. Yet the term ‘general public’ may perhaps not be quite as ‘general’ as the true fans would hope.
The problem of ticket touting in the UK is still rife and there seems to be little done to ensure that those purchasing the tickets are not buying to simply re-sell for profit. It would be nice to see more event organizers adopting a ticketing policy like that of Glastonbury festival, which requires photo ID when registering to buy the tickets and then also when attending the event. This policy really does help to ensure that the people who actually want to go to the event have the opportunity to go without having to pay ridiculous prices to ticket touts who are effectively robbing passionate fans. What do you think?

2 comments:

  1. We have the same problem, not only for pop shows, but also for football plays. It looks like this: the selling point opens at, say, 9, so from 6 in the morning the queue starts to gather. By 9 there are 2-3 times more ppl than tickets. So ppl from the head of the queue go to the tail of the queue and re-sell the ticket straight after the purchase at minimum double-price. As for on-line purchasing of tickets, I guess, there shld be a pre-booking and a limit of tickets per IP-address.

    My comment is almost the same size as your article! Hmm.....

    Off-topic (my favorite part): u write "It would be nice to see" - don't you think it's too... softly? It's not nice to see, they should/must do it as it is the same market as any other, hence the regulations for the average price must be the same.

    ReplyDelete
  2. Good point, Ksusha they must do!

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